Coaching sees Tech firm switch to growth

A Cornwall-based IT company is set for expansion after receiving specialist business coaching.

From its base in Redruth, CF Systems already employs 18 people providing IT support to clients across the South of England.  Having participated in the Coaching for High Growth Programme since 2010, the company is set to open a second site in Devon in order to meet increased demand for its services.

Graham Bray founded CF Systems in 1992, partly out of a keen interest in computer systems but also because he felt businesses were not being adequately supported to fully exploit emerging technologies.

“For the first few years, the business satisfied my own curiosity and pushed me further into developing my own technical skills,” said Graham.  “However once we started to recruit more people and to attract new clients I realised the business had outgrown itself and I needed to properly gear-up for expansion.  That’s when I turned to the Coaching for High Growth Programme.”

Funded by the European Regional Development Fund (ERDF), the Coaching for High Growth Programme is delivered by Oxford Innovation, the UK’s leading specialist coaching company.

Oxford Innovation business coach Alan Street drew on his career in the global technology sector and his own experience of running a business to support Graham and his team.  Alan commented:  “CF Systems enjoyed very steady growth for a number of years so it was important we safeguarded the technical expertise that had served the business so well.  We did some team-building at all levels of the business to ensure that from the outset, everyone understood and shared the same goals.

“Having secured buy-in from the entire team, we looked at overall strategic planning and CF Systems’ organisational structure in order to ensure each employee had a clearly defined role that would enable them to deploy their skills most effectively.  Graham and his team really embraced the concept of coaching and I have no doubt CF Systems is now well positioned to achieve its full high growth potential.”




CF Systems will retain its base in Cornwall but plans to open an office in Devon this summer under plans being implemented by business development manager, Tim Neasom.


One of the outcomes from CF Systems’ participation in the Coaching for High Growth Programme has seen Graham himself take on a slightly different role within the company:  “I’m very clear now that my focus should be on running the business, empowering my team to deliver for our clients on a day to day basis,” he said.  “As demand for our services continues to grow we are starting to expand geographically so these are very exciting times for CF Systems.  I am extremely grateful for all of the support we have received from Oxford Innovation, especially Alan who has become such a trusted friend and adviser.”


CF Systems is just one of more than 400 Cornwall-based businesses to have participated so far in the Coaching for High Growth Programme.  Since the launch of the programme in 2009, Oxford Innovation’s clients have created more than 1,470 new jobs, safeguarding an additional 680.


Anyone wishing to find out more about the Coaching for High Growth Programme and how Oxford Innovation can potentially support their business should call 0808 1680405, email or visit

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