Case Studies . Dreaming Fish
Dreaming Fish Productions have won six film awards for their videos in the last year, three Auroras and three AVAs.
Their turnover is up 75% from 2013/14, and their international aspirations are moving forward full steam ahead.
About Dreaming Fish Productions
If you ring up Dreaming Fish Productions HQ, you won’t hear the usual tinny classical sounds of being on hold. Instead you’ll be greeted by their self-declared ‘fabulously talented voiceover guy’ reeling off a list of the kind of jokes your dad might tell. This playful touch perfectly sums up the attitude of the Surrey-based video production company, which moved two years ago from being Managing Director Phil Miller’s hobby into a fully-fledged business. Over their first year Dreaming Fish Productions grew successfully and worked with a number of business coaches on their short term goals, however, Phil realised they did not have a strategy in place to maximise their growth potential.
Meeting with Oxford Innovation
Phil met with Business Growth Manager Roya Croudace to discuss their growth plan, and the two of them selected Stuart
Mitchell as the ideal coach for the job. Stuart is a leadership and team building expert with over 25 years’ experience as a coach, and he and Phil worked to plan how to move the business forward. They began by clearly defining the company’s culture and philosophy to better project themselves to prospective clients and to better integrate new recruits.
They then made a three-year business plan projecting Dreaming Fish Productions objectives and strategy for the future. This plan is, Phil says, still pinned on the office wall and is subject to regular updates at team meetings.
What happened next...
Dreaming Fish Productions have won six film awards fortheir videos in the last year, three Auroras and three AVAs. Their turnover is up 75% from 2013/14, and their international aspirations are moving forward full steam ahead. As of the end of the last financial year 40% of their business is now in the USA, something they plan to keep cultivating going forward.
Their GrowthAccelerator journey has been so successful that they have just entered a successful application for a second round of matched-funded Leadership and Management training with Stuart, this time focusing on boosting Phil’s leadership skills to deal with their expanding workforce. The dream is coming to fruition!