Lloyd commenced his career in marketing in 1995. From 1997 he worked as a Marketing Manager for a Joint Venture launching the Royal Navy Training Agency into the management training and teambuilding marketplace that served clients such as Microsoft and RBS. Further roles saw him establish marketing operations for a respected shop-fitting company as well as managing agents and distributors in Southern Europe in textiles.
He then retrained into law, qualifying as a solicitor in 2006 and practicing Intellectual Property and IT law at Ashfords. In 2008 Lloyd joined Serco plc to deliver Business Link’s innovation support service across Cornwall, Devon and Somerset. He went on to work for Business West as a high growth business coach supporting ambitious start-ups and businesses. In 2014 Lloyd launched his own coaching and training business carrying out work for a wide range of South West-based business clients including universities, the Armed Forces and councils.
Lloyd has lived in the South West since 1997 and thrives on helping businesses and organisations to succeed and grow. He has expertise in Business Strategy, Strategic Marketing, Business Model Innovation, Customer Segmentation, Value Proposition Analysis and Innovation Support (including Intellectual Property).